Privacy policy

This Privacy Policy explains how PurrWell collects, uses, stores, and protects your personal data when you visit our website or place an order. We are committed to handling your data responsibly and in full compliance with the EU General Data Protection Regulation (GDPR) and applicable Hungarian data protection law.

By using our store you acknowledge that you have read this Privacy Policy and consent to the practices described herein where consent is required.

1. Who We Are

PurrWell is operated by Bendegúz Lévai, a sole proprietor based in Hungary. We are the data controller responsible for your personal data collected through this store.

If you have any questions or concerns about how we handle your data, you can contact us at any time at support@trypurrwell.com.

2. What Data We Collect

We collect the following categories of personal data:

a) Data you provide directly

  • Full name
  • Email address
  • Shipping and billing address
  • Phone number (if provided)
  • Payment information (processed and encrypted by our payment providers — we do not store card details)
  • Messages and communications you send to our support team
  • Subscription preferences

b) Data collected automatically

  • IP address and approximate location
  • Browser type and version
  • Device type (desktop, mobile, tablet)
  • Pages visited and time spent on our store
  • Referral source (how you found our store)
  • Cookie and tracking data (see Section 8)

c) Data from third parties

  • Order and payment confirmation data from Shopify Payments and other payment processors
  • Subscription data from Seal Subscriptions
  • Shipping and tracking data from our logistics partners

3. Why We Collect Your Data and the Legal Basis

We process your personal data for the following purposes:

Order fulfillment (Legal basis: Contract) We need your name, address, email, and payment information to process your order, arrange delivery, and send you order confirmations and shipping updates.

Customer support (Legal basis: Contract / Legitimate interest) We use your contact information to respond to your inquiries, resolve complaints, and provide after-sales support.

Subscription management (Legal basis: Contract) If you subscribe to our filter subscription service, we process your data to manage recurring billing, send renewal reminders, and process cancellations.

Marketing communications (Legal basis: Consent) With your explicit consent, we may send you promotional emails about new products, offers, and updates. You can withdraw this consent at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.

Analytics and store improvement (Legal basis: Legitimate interest) We use anonymized or aggregated data to understand how customers use our store, which helps us improve the shopping experience. This does not involve making decisions about you individually.

Legal compliance (Legal basis: Legal obligation) We may process and retain certain data to comply with Hungarian and EU legal obligations, including tax and accounting requirements.

4. Who We Share Your Data With

We do not sell, rent, or trade your personal data to any third party for their own marketing purposes. We share your data only with the following trusted service providers who assist us in operating our store:

  • Shopify Inc. — our e-commerce platform, which hosts our store and processes orders. Shopify is GDPR compliant and acts as a data processor on our behalf.
  • Payment processors — including Shopify Payments and other providers available at checkout, for secure transaction processing.
  • Shipping carriers — your name and address are shared with our logistics partners to fulfill and deliver your order.
  • Seal Subscriptions — our subscription management platform, which processes subscription billing and renewal data.
  • Email marketing platforms — if you have opted in to marketing, your email address may be stored with our email service provider.
  • Analytics tools — anonymized usage data may be processed by analytics platforms to help us understand store performance.

All third parties are contractually required to handle your data securely and only for the purposes for which it was shared.

We may also disclose your data if required to do so by law, regulation, or legal process, or to protect the rights, safety, or property of PurrWell, our customers, or others.

5. International Data Transfers

Some of our service providers, including Shopify, are based outside the European Economic Area (EEA). Where data is transferred internationally, we ensure that appropriate safeguards are in place, such as the EU Standard Contractual Clauses, to protect your data in accordance with GDPR requirements.

6. How Long We Keep Your Data

We retain your personal data only for as long as necessary for the purposes described in this policy:

  • Order data is retained for a minimum of 5 years to comply with Hungarian accounting and tax law.
  • Customer support communications are retained for up to 2 years after resolution.
  • Marketing consent records are retained until you withdraw consent and for a reasonable period thereafter as proof of compliance.
  • Subscription data is retained for the duration of your subscription and up to 2 years after cancellation.

When data is no longer required, it is securely deleted or anonymized.

7. Your Rights Under GDPR

As an EU resident you have the following rights regarding your personal data:

  • Right of access — you can request a copy of the personal data we hold about you.
  • Right to rectification — you can ask us to correct inaccurate or incomplete data.
  • Right to erasure — you can ask us to delete your personal data where we no longer have a lawful basis to retain it.
  • Right to restriction — you can ask us to limit how we process your data in certain circumstances.
  • Right to data portability — you can request your data in a structured, machine-readable format.
  • Right to object — you can object to processing based on legitimate interests, including direct marketing.
  • Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, contact us at support@trypurrwell.com. We will respond within 30 days. We may need to verify your identity before processing your request.

If you believe we have not handled your data appropriately, you have the right to lodge a complaint with the Hungarian National Authority for Data Protection and Freedom of Information (NAIH) at www.naih.hu.

8. Cookies

Our store uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us provide and improve our service.

We use the following types of cookies:

  • Essential cookies — required for the store to function, including session management and checkout.
  • Analytics cookies — help us understand how visitors interact with our store (e.g. which pages are most visited). This data is aggregated and anonymized.
  • Marketing cookies — used to deliver relevant advertisements and track the effectiveness of our campaigns, where you have consented.

You can manage or disable cookies through your browser settings at any time. Please note that disabling essential cookies may affect the functionality of our store.

9. Children's Privacy

Our store is not directed at children under the age of 16 and we do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us at support@trypurrwell.com and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will always be available on this page with a revised "last updated" date. We encourage you to review this policy periodically.

This Privacy Policy explains how PurrWell collects, uses, stores, and protects your personal data when you visit our website or place an order. We are committed to handling your data responsibly and in full compliance with the EU General Data Protection Regulation (GDPR) and applicable Hungarian data protection law.

By using our store you acknowledge that you have read this Privacy Policy and consent to the practices described herein where consent is required.

1. Who We Are

PurrWell is operated by Bendegúz Lévai, a sole proprietor based in Hungary. We are the data controller responsible for your personal data collected through this store.

If you have any questions or concerns about how we handle your data, you can contact us at any time at support@trypurrwell.com.

2. What Data We Collect

We collect the following categories of personal data:

a) Data you provide directly

  • Full name
  • Email address
  • Shipping and billing address
  • Phone number (if provided)
  • Payment information (processed and encrypted by our payment providers — we do not store card details)
  • Messages and communications you send to our support team
  • Subscription preferences

b) Data collected automatically

  • IP address and approximate location
  • Browser type and version
  • Device type (desktop, mobile, tablet)
  • Pages visited and time spent on our store
  • Referral source (how you found our store)
  • Cookie and tracking data (see Section 8)

c) Data from third parties

  • Order and payment confirmation data from Shopify Payments and other payment processors
  • Subscription data from Seal Subscriptions
  • Shipping and tracking data from our logistics partners

3. Why We Collect Your Data and the Legal Basis

We process your personal data for the following purposes:

Order fulfillment (Legal basis: Contract) We need your name, address, email, and payment information to process your order, arrange delivery, and send you order confirmations and shipping updates.

Customer support (Legal basis: Contract / Legitimate interest) We use your contact information to respond to your inquiries, resolve complaints, and provide after-sales support.

Subscription management (Legal basis: Contract) If you subscribe to our filter subscription service, we process your data to manage recurring billing, send renewal reminders, and process cancellations.

Marketing communications (Legal basis: Consent) With your explicit consent, we may send you promotional emails about new products, offers, and updates. You can withdraw this consent at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.

Analytics and store improvement (Legal basis: Legitimate interest) We use anonymized or aggregated data to understand how customers use our store, which helps us improve the shopping experience. This does not involve making decisions about you individually.

Legal compliance (Legal basis: Legal obligation) We may process and retain certain data to comply with Hungarian and EU legal obligations, including tax and accounting requirements.

4. Who We Share Your Data With

We do not sell, rent, or trade your personal data to any third party for their own marketing purposes. We share your data only with the following trusted service providers who assist us in operating our store:

  • Shopify Inc. — our e-commerce platform, which hosts our store and processes orders. Shopify is GDPR compliant and acts as a data processor on our behalf.
  • Payment processors — including Shopify Payments and other providers available at checkout, for secure transaction processing.
  • Shipping carriers — your name and address are shared with our logistics partners to fulfill and deliver your order.
  • Seal Subscriptions — our subscription management platform, which processes subscription billing and renewal data.
  • Email marketing platforms — if you have opted in to marketing, your email address may be stored with our email service provider.
  • Analytics tools — anonymized usage data may be processed by analytics platforms to help us understand store performance.

All third parties are contractually required to handle your data securely and only for the purposes for which it was shared.

We may also disclose your data if required to do so by law, regulation, or legal process, or to protect the rights, safety, or property of PurrWell, our customers, or others.

5. International Data Transfers

Some of our service providers, including Shopify, are based outside the European Economic Area (EEA). Where data is transferred internationally, we ensure that appropriate safeguards are in place, such as the EU Standard Contractual Clauses, to protect your data in accordance with GDPR requirements.

6. How Long We Keep Your Data

We retain your personal data only for as long as necessary for the purposes described in this policy:

  • Order data is retained for a minimum of 5 years to comply with Hungarian accounting and tax law.
  • Customer support communications are retained for up to 2 years after resolution.
  • Marketing consent records are retained until you withdraw consent and for a reasonable period thereafter as proof of compliance.
  • Subscription data is retained for the duration of your subscription and up to 2 years after cancellation.

When data is no longer required, it is securely deleted or anonymized.

7. Your Rights Under GDPR

As an EU resident you have the following rights regarding your personal data:

  • Right of access — you can request a copy of the personal data we hold about you.
  • Right to rectification — you can ask us to correct inaccurate or incomplete data.
  • Right to erasure — you can ask us to delete your personal data where we no longer have a lawful basis to retain it.
  • Right to restriction — you can ask us to limit how we process your data in certain circumstances.
  • Right to data portability — you can request your data in a structured, machine-readable format.
  • Right to object — you can object to processing based on legitimate interests, including direct marketing.
  • Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, contact us at support@trypurrwell.com. We will respond within 30 days. We may need to verify your identity before processing your request.

If you believe we have not handled your data appropriately, you have the right to lodge a complaint with the Hungarian National Authority for Data Protection and Freedom of Information (NAIH) at www.naih.hu.

8. Cookies

Our store uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us provide and improve our service.

We use the following types of cookies:

  • Essential cookies — required for the store to function, including session management and checkout.
  • Analytics cookies — help us understand how visitors interact with our store (e.g. which pages are most visited). This data is aggregated and anonymized.
  • Marketing cookies — used to deliver relevant advertisements and track the effectiveness of our campaigns, where you have consented.

You can manage or disable cookies through your browser settings at any time. Please note that disabling essential cookies may affect the functionality of our store.

9. Children's Privacy

Our store is not directed at children under the age of 18 and we do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us at support@trypurrwell.com and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will always be available on this page with a revised "last updated" date. We encourage you to review this policy periodically.